The other day I was at an internet marketing meetup talk given by a fellow SEO and had time to reflect on the many changes that have occurred in the whole field of search and internet communications and marketing in the last 8 months since I was regularly blogging. The perspective of looking back over that period was both shocking and enlightening.
So where to start on a summary of changes. Even a brief consideration will give us the following:
- Recent Google layout changes and development
- Further inclusion of video, images, news and local results
- The Wonder Wheel
- More description text
- Rich snippets
- The rise of Twitter
- Increasing personalisation and localisation of Google search results
- Mobile search developments
- Google Chrome browser
- The canonical tag
- Wolfram Alpha search engine
Now of course in the last couple of days since I first started writing this post and got interrupted there have been two potentially game-changing events:
- Google are now able to follow some JavaScript links
- The way that no-followed links work with regard to PageRank flow has changed
One thing about SEO – it’s never dull or lacking a challenge! And to think some clients still read five year-old advice and then ask why you aren’t doing it.
I’ll be looking at each of these changes in the next few posts – assuming that nothing else even more important crops up in the meantime 😉