The news that Adobe are buying the analytics company Omniture for $1.8 billion http://www.omniture.com/press/777 suggests that Adobe are looking to move firmly into the markets that are controlled by Google and Microsoft. This seems to be a continuation of the … Continue reading
Category Archives: analytics
An earlier post looked at why search position reports still have a place; although it should be said that this is changing rapidly as the search landscape changes. This one goes beyond that and looks at why rankings are only … Continue reading