Ever since Google started mentioning using rel=nofollow as a possible way of diverting PageRank away from “pointless” pages there have been articles telling webmasters to use it on their Terms and Conditions and About Us pages. The implication being that … Continue reading
Category Archives: content and copywriting
A few months ago I blogged about trust and how it relates to websites – both in the eyes of the search engines and the users. I’ve also written more recently about reputation, particularly that of our industry. Some recent … Continue reading
We’re all guilty of it sometimes – because we’re tired, or short of time, because we really must have some fresh content, or a new blog post or (gasp) our traffic might go down. So what do we do? We … Continue reading