Google rankings changed fairly radically again for me on one site this weekend (previously discussed on this post), and this time most of the results went up; with the exception of one for the most generic keyword phrase which decided to stay the same for once (fingers crossed for next week). The Edinburgh-based terms all came back too.

Many of the terms are now at or near their highest level so the trends are still upwards, as would be hoped for a site that’s only been around for about a year and a half, it’s just that they are kinda variable in getting there recently. Is anyone else seeing this sort of major oscillation? Working out whether it’s site specific, datacentre related, or a sign of a more fundamental algorithm tweak is proving difficult on this occasion.